Choose Love this Valentine’s Day

This Valentine’s Day, shop with love.

Shop Choose Love Merch on TK Maxx

Exciting new collaboration with TK MAXX! You can now buy limited-edition Choose Love hoodies, joggers and t-shirts. Proceeds from all of the merch sold will go towards supporting our humanitarian work with displaced young people across Europe this winter.


Choose love

What started as a hashtag is now a global aid initiative, supporting over 150 projects and over a million people across Europe, the Middle East and on the US-Mexico border.

Partners Supported

Funds raised


Get involved

Other ways to Choose Love


Donate to Choose Love and we’ll provide vital support where it’s needed most. We rely on the generosity of people like you.

Take Action

Help us fight for the rights of people to seek safety and advocate for change so that people on the move are met with love.


We need community fundraisers like you to help set up events and raise money to support refugees.

Latest news

Safeguarding at Choose Love

We’ve been working hard for over a year in reviewing and updating how we keep our team and any volunteers safe, ensure concerns are listened to and action is taken when things go wrong.

Stand with refugees. Stay informed. Sign up.

Sign up for updates from the ground and the opportunity to act in support of refugees.