Choose Love this Valentine’s Day
This Valentine’s Day, shop with love.
Shop Choose Love Merch on TK Maxx
Exciting new collaboration with TK MAXX! You can now buy limited-edition Choose Love hoodies, joggers and t-shirts. Proceeds from all of the merch sold will go towards supporting our humanitarian work with displaced young people across Europe this winter.
Choose love
What started as a hashtag is now a global aid initiative, supporting over 150 projects and over a million people across Europe, the Middle East and on the US-Mexico border.
Partners Supported
Funds raised
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Most needed items
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Other ways to Choose Love
Donate
Donate to Choose Love and we’ll provide vital support where it’s needed most. We rely on the generosity of people like you.

Take Action
Help us fight for the rights of people to seek safety and advocate for change so that people on the move are met with love.

Fundraise
We need community fundraisers like you to help set up events and raise money to support refugees.
Latest news
Jobs: Chief Operating Officer
We’re looking for a Chief Operating Officer
Introducing the Choose Love x Joanie Aphrodite jumper!
We are over the moon to announce that we have collaborated with the incredible fashion brand Joanie to launch the brand-new Choose Love Aphrodite jumper!
A dark moment for human rights: the High Court allows the Rwanda Policy to go ahead
On Monday 19 December 2022, the High Court ruled that the UK Government’s Rwanda deportation scheme is lawful, which means that the policy can go ahead.
Safeguarding at Choose Love
We’ve been working hard for over a year in reviewing and updating how we keep our team and any volunteers safe, ensure concerns are listened to and action is taken when things go wrong.